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The web’s Eternal September

Jason Kottke in The revenge of the nerds:

On the very public stage of the web, the nerds of the world finally had something to offer the world that was cool and useful and even lucrative. The web has since been overrun by marketers, money, and big business, but for a brief time, the nerds of the world had millions of people gathered around them, boggling at their skill with this seemingly infinite medium.

There’s been a lot of talk about the web we lost in recent months. It’s now gone mainstream with TechCrunch calling the phenomenon The Fourth Internet:

If the first Internet was “Getting information online,” the second was “Getting the information organized” and the third was “Getting everyone connected” the fourth is definitely “Get mine.” Which is a trap.

I certainly understand where everyone is coming from with this. I also go on about the importance of self-publishing on your own domain (or as Jeremy Keith calls it, “selfish publishing“). And I also miss the old Twitter, back when it was about discussions and sharing knowledge, and not about big brands taking over our feeds with promoted photos.

But we also have to remember that the web is always going to be an Eternal September. So many new people are coming online every day, and they don’t know our “rules”, so they make up their own. And as much as we might long for earlier days, that’s how progress happens — through the actions of people who don’t know what they’re supposed to do.

So, sure. Let’s continue to publish on our own sites, and shout loudly about the virtues of doing so. But let’s not make people feel like unwanted newbies when they dream up a different web. We need them as much as they need us.