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The streaming music ceiling

Cortney Harding makes some good points about the behaviors of different music buying personas in Is There a Streaming Ceiling?

The future is beginning to look like it will be a two tiered system — the top group of music fans will pay for streaming and everyone else will buy a handful of albums a year. Think of all the people you know who bought the Adele album, and I’ll bet that for many of them, it was the only album they bought this year. Many of these consumers aren’t all the interested in what streaming can offer them — they are content with hearing new music on the radio, buying one or two albums a year, and perhaps seeing one or two concerts.

It feels like the music industry has never been this complicated.