Joaquin (no last name?) talks about ad banner blindness in The non-click generation:

See, the point is, I know this ad is always in that space, I know what it does, I know its intentions, and I know the methods. It’s invisible to me because I know so much about it.

That’s nothing new, of course, but the article did remind me of Mike Lacher’s extremely funny I Am the One Who Clicks Banner Ads:

While you check the weather, I find out why California dermatologists hate the one weird skin care secret discovered by a stay-at-home mom. While you read the New York Times, I rollover for more information about how to get my diabetes under control. While you search IMDB, I click for showtimes, tickets, and behind-the-scenes videos for Think Like a Man. Page after page, banner after banner, I click and I click.

Oh, and while you’re on McSweeney’s, you might as well check out I’m a Social Media Community Manager!:

What is a Social Media Community Manager? Oh sorry, I didn’t hear you over the sound of how hip my job is.

The Internet would be so much less weird and fun without McSweeney’s.