In Facebook’s Philosophy Kyle Baxter makes a good point about what happens when sharing something becomes part of doing it: Once the sharing is a part of the doing, you no longer consider whether to do something in the isolation of whether you want to do it. When sharing is a part of the package, you [...]
social media
Think Different (as long as enough people will like it or retweet it)
by Rian on February 4, 2012
Who will hold a brief for the real?
by Rian on December 20, 2011
How our social media profiles make us long for our better selves.
Conditioning and the addictive nature of social media feeds
by Rian on November 25, 2011
Using the psychology theory of “operant conditioning” to explain why some people can’t stop checking their Twitter or Facebook streams.
New Rules for Effective Customer Service
by Rian on August 14, 2011
Two stories about recent interactions with Vodacom and FNB, and what lessons we can learn from that about the new rules for customer service.
Work hard; be good to your mother
by Rian on August 4, 2011
What an Australian Pizza Hut commercial can teach us about life, business, and social media.
Google+ is going to be huge! No, it’s not!
by Rian on July 3, 2011
Google+ could have mass adoption and result in another messy network, or it might never even get that far. Which is it?
Why the Kindle is a better e-reader than the iPad
by Rian on June 22, 2010
By focusing on the complete reading experience, Amazon’s Kindle beats the iPad hands down as an e-reader.
On Google Buzz, online privacy, and where we go from here.
by Rian on February 15, 2010
My thoughts on the important line between what we choose to post online, versus what remains part of our private lives.
The problem with Twitter’s official Retweet feature
by Rian on February 7, 2010
A short post describing some issues with Twitter’s Retweet feature, and how to fix it.
Email is dead. Long live email.
by Rian on October 24, 2009
There has been growing discontent with email as a business communication medium over the past year. Here’s why I believe email is far from dead.
How to get more out of Twitter
by Rian on September 9, 2009
What Structural Hole Theory can teach us about improving the information benefits we receive from Twitter.
Why Facebook should forget about Twitter
by Rian on August 12, 2009
Why Facebook’s strategy of going after Twitter is wrong, and what they should be focusing on instead



