In 1955 David Ogilvy wrote a fascinating letter about his habits as a copywriter. One of his points jumped out at me: I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have [...]
product management
A detailed case study on the process we followed to improve the user experience of kalahari.com.
Marty Cagan argues that splitting the Product Manager and Product Ownership roles into two positions is a mistake: This approach has two common negative consequences. The first is that there is no clear owner (neither person takes responsibility for the product), and the second is a common lack of respect or understanding between the two [...]
The importance of taking the time to make sure you celebrate a series of wins even if you work in a large organization.
Jared Spool in The Value of Apple’s Knowledge Navigator: Gruber Has It Partially Right: When teams don’t have a vision […], each person is walking around with a different understanding of what the end of the journey should look like. When there’s no common understanding on what that end point looks like, each decisions is evaluated [...]
The slides from my talk at Tech4Africa 2011 about collaborative software development
How quality editorial content can play a part in bringing true customer experience back to online retail.
If you want to do great work, the cultural fit of the people you hire is more important than their past experience or absolute skill level.
A response to Jason Mesut assertion that it’s naive to try to break down organizational silos.
A defense of using product roadmaps correctly, in response to a recent 37signals post calling product roadmaps “dangerous”.
On fairness as a characteristic of Product Managers. What does it mean within the PM context, and how do you apply this concept daily?
Tools and tips for managing the challenges and stress that come with the role of Product and Project Management.
