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The Watch and our attention

Jason Kottke wrote what I guess can be described as a review of Apple Watch reviews. He makes a particularly interesting point about the common assertion that we’ll start using our phones less because of the watch. From Apple Watch and the induced demand of communication:

In the entire history of the world, if you make it easier for people to do something compelling, people don’t do that thing less: they’ll do it more. If you give people more food, they eat it. If you make it easier to get credit, people will use it. If you add another two lanes to a traffic-clogged highway, you get a larger traffic-clogged highway. And if you put a device on their wrist that makes it easier to communicate with friends, guess what? They’re going to use the shit out of it, potentially way more than they ever used their phones.

He also quotes from the same article I had a visceral reaction to in The Apple Watch won’t save you time. In that article I made a similar point:

I’m not saying the Apple Watch won’t be wildly successful, or that I don’t want one — I definitely want one. I just don’t think we should fool ourselves into thinking it will somehow give us more time because we might look at our phones less. If history teaches us anything, it’s that we’ll find a way for the watch to fill up our “saved” time in other ways — and then some.