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Why hyperlinks are blue

I don’t quite get the style of John Herrman’s Internet, Why So Blue?1, but this bit about why hyperlinks started out blue is quite interesting:

The man who invented links2 was writing them to a grayscale screen. The first popular browser, Mosaic, later turned links blue because it was the darkest color available at the time that wasn’t black; they needed to stand out, but only just. Blue was the best alternative. Blue always survives the focus group. Blue wins the a/b test. Which is convenient, because blue is usually already there.


  1. It’s probably, once again, because I’m old

  2. AKA Sir Tim Berners-Lee.