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Distinguishing between impactful and immersive design

Jon Tan’s Science! rounds off another great season on the always interesting 24 Ways. Jon discusses some of the science behind good design, starting from this premise:

I tend to distinguish between these two broad objectives as designing for impact on the one hand, and designing for immersion on the other. What defines them is interruption. Impact needs an attention-grabbing interruption. Immersion requires us to remove interruption from the interface. Careful design deliberately interrupts but doesn’t accidentally disrupt. If that seems to make sense to you, then you’ll find the following snippets of science as useful as I did.

I look forward to next year’s 24 articles already.