Links and articles about technology, design, and sociology. Written by Rian van der Merwe. Follow @RianVDM
Dealing with subjective design feedback from clients
I really like Mike Monteiro’s “Dear Design Student” series on the Mule Design blog. The latest entry gives advice on how to deal with clients who say things like “I hate green!”:
When a client says, “I don’t like green”, most designers translate the sentence into “You must change the green.” But no one asked you to, did they? They merely made a statement about their subjective dislike of a particular color. Your job, as a designer, is first and foremost to listen. And then to gather data. Don’t jump the gun. How, if at all, does the client’s subjective taste enter into the success of the project?
He proceeds to give some good advice about how to figure out what the real problem is that the client is commenting on (if there is one).
(My other favorite post in the series is I want to start a company right out of school!)