Links and articles about technology, design, and sociology. Written by Rian van der Merwe. Follow @RianVDM
Good design is good for business
Cliff Kuang has a great article in Fast Company called Why Good Design Is Finally A Bottom Line Investment. He tells a bunch of stories about companies who realized that good design is good for business, and he also covers some of the organizational challenges:
When designers lack influence, superb products become almost impossible. Good designs seldom stay good for very long if they must navigate a gauntlet of corporate approval. That’s because the design process is as much reductive as anything else — figuring out what can be simplified and taken out. Corporate approvals are usually about adding things on to appease internal overseers. When something has been approved by everyone, it may be loved by none.
That last sentence reminds me of the old Seth Godin quote: “Nothing is what happens when everyone has to agree.”