http://www.elezea.com/2009/08/dangers-test-learn/ A webcolumn on design & technology Thu, 02 Feb 2012 14:20:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.elezea.com/2009/08/dangers-test-learn/comment-page-1/#comment-629 Designing for permanence Sun, 02 Oct 2011 18:28:13 +0000 http://www.elezea.com/?p=3#comment-629 [...] live in an environment where most web design is seen as variable. With A/B testing, Minimum Viable Products, and the prevalence of Content Management Systems, nothing is set in [...] [...] live in an environment where most web design is seen as variable. With A/B testing, Minimum Viable Products, and the prevalence of Content Management Systems, nothing is set in [...]

]]> http://www.elezea.com/2009/08/dangers-test-learn/comment-page-1/#comment-85 Software development and product management: Part 1 (Overview) Tue, 17 Aug 2010 07:12:57 +0000 http://www.elezea.com/?p=3#comment-85 [...] QA, release, assess. After the thrill of releasing, the assessment phase is extremely important and often overlooked. It is important to define your measures of success upfront, and then follow up to see if you’ve met those goals. How do users respond to the product? Are we meeting revenue/engagement goals? What can we learn from how users interact with the product to give us ideas for new products? I’m also an advocate for using the same four sources of input we discussed earlier (market research, user experience research, site analytics, and customer support), as opposed to relying on only one methodology, like a 3-week A/B test. More on the dangers of that in one of my earlier posts. [...] [...] QA, release, assess. After the thrill of releasing, the assessment phase is extremely important and often overlooked. It is important to define your measures of success upfront, and then follow up to see if you’ve met those goals. How do users respond to the product? Are we meeting revenue/engagement goals? What can we learn from how users interact with the product to give us ideas for new products? I’m also an advocate for using the same four sources of input we discussed earlier (market research, user experience research, site analytics, and customer support), as opposed to relying on only one methodology, like a 3-week A/B test. More on the dangers of that in one of my earlier posts. [...]

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